Huawei Emphasizes Dominance of EV Brand AITO
On March 8, AITO, an electric vehicle brand jointly built by Huawei and Seres, used the new slogan, “Huawei AITO”, for the first time on social media platforms, showing a further emphasis on the close relationship between the brands.
“AITO is a brand-new business model initiated by Huawei. Huawei is dedicated to helping car companies sell their vehicles through product definition, user experience, quality control, retail channels and brand marketing. Seres was the earliest car company to work with Huawei. The two sides signed a deepening cooperation agreement in February this year. We will further promote the establishment of a joint innovation center,” said Huawei.
In February, the “AITO” logo on many posters changed to “Huawei”. At that time, Huawei said it was to emphasize the company’s deep contribution to AITO.
On February 20, Richard Yu, CEO of Huawei’s terminal business, said that Huawei’s investment in Seres has increased, and stressed that Seres must benefit the most from cooperating with Huawei. He believed that the cooperation model led by vehicle companies is impractical and Huawei needs to be deeply involved in product design and sales. In addition to Seres, JAC Motors and Chery are also partners in vehicle manufacturing with Huawei.
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Five days later, on February 25, Seres and Huawei signed an agreement to deepen cooperation, aiming to achieve a production and sales target of 1 million vehicles by 2026. According to the agreement, Huawei will be responsible for defining new products while Seres will be responsible for upgrading existing models.
The previous division of labor between the two parties was that Seres provided the vehicle models or platforms while Huawei was responsible for upgrading them with advanced technologies. In the future, Huawei will put forward various requirements for the vehicles, and Seres will be responsible for vehicle production.