Pinduoduo’s Temu Sees Explosive Growth in South Korea with Aggressive Marketing Strategies

According to the statistics from the South Korean mobile market research firm WiseApp, the number of registered users of Pinduoduo‘s cross-border e-commerce platform Temu in South Korea has increased from 520,000 in August last year to 5.7 million in January this year, nearly tenfold in six months.

In July last year, Temu officially entered South Korea and has become one of the popular shopping destinations for thrifty South Korean consumers by offering free gifts and points that can be used as cash, although it has faced criticism for its aggressive marketing strategies that attract users. These marketing strategies include discounts of up to 90%, one-time free returns within 90 days of purchase, and rewards of up to tens of thousands of Korean won.

Existing users of Temu need to invite their friends through the app’s referral program to earn points and free gifts.

Both existing and new users can participate in daily reward activities, but they must invite at least 7 friends to receive the “first reward,” which means points, and invite up to 60 friends to receive the advertised free gifts.

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