Profit-driven iQIYI International App to Continue to Promote Chinese-language Content
On May 10th, iQIYI, a Chinese online video platform based in Beijing, held a forum at the 2023 iQIYI World Conference to showcase the development of its overseas business and share with its partners opportunities for collaboration.
Yang Xianghua, President of Movie & Overseas Business Group of iQIYI, said, “iQIYI International App went through the initial exploration phase in the oversea markets and is now profit-driven. It has achieved breakthrough growth in key markets such as Southeast Asia and North America. This year, we will continue to promote Chinese-language content vigorously, expand the overseas reach of Chinese-language content especially in key emerging markets, and achieve further user growth.”
Having distributed domestic contents overseas since 2017, iQIYI has continued to generate high-quality growth overseas with both its rich library of premium Chinese content and tailored original local productions.
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To date, iQIYI international services have distributed 7000+ episodes, are accessible globally across 191 countries and regions, and support up to 12 languages in UI, subtitles, and dubbing. In 2023, iQIYI will launch more new titles across genres, continuing to offer global audiences a premium entertainment experience.
Deepening its long-standing focus on premium content development, iQIYI also announced at the Conference the upcoming release of over 270 films, drama series, variety shows, and contents in other entertainment genres, showcasing the company’s market-leading ability in China to create contents that cater to users’ evolving interests.