During the recent CES 2023 tech show in Las Vegas, consumer electronics firm TCL launched its #TCLGreen campaign, a global initiative building on its award-winning US sustainability achievements to continue growing its commitment to Environmental, Social and Governance (ESG) efforts and create a greener planet.
The roots of #TCLGreen began in 2014 when the TCL brand was widely introduced in the US, with the company’s employees guiding the creation of the TCLCares program. Along the way, TCL began funding the recycling of electronics products in more than 20 states across America, building a reputation for community involvement and winning awards for its efforts. Sponsorships including the Special Olympics Southern California along with TCL employees raising money for the Emilio Nares Foundation reinforced its steadfast commitment to annually helping families with a focus on children. #TCLGreen is now becoming a prominent piece of the company’s global plans for this year and beyond.
To mark the launch of #TCLGreen, the company enabled a major collaboration with prolific artist Kevin Chu. He presented the “TCLGreen” metaphysical art composed of 1,000 pieces of electronic waste provided by TCL in Roseto Degli Abruzzi, Italy, on September 10 last year. Warner Bros. Discovery has documented the making of the #TCLGreen ideology in a visually stunning film, available now at TCL.com.
As the second-largest TV brand in North America and one of the largest consumer electronics manufacturers in the world, TCL has focused on enabling sustainable business practices to build a greener future. TCL funded the recycling of more than 30 million pounds (13.6 million kilograms) of electronics in the U.S. for its third straight year, reaching the astounding total number of 145 million pounds (65.77 million kilograms). This annual rate equates to recycling a TCL TV every 10 seconds. The TCL Takeback Tour, established several years ago, aims to bring free electronics recycling solutions to underserved communities.
TCL participates in several programs with retailers designed to lower emissions, and conducts social compliance audits in its factories as a member of the Responsible Business Alliance (RBA), the world’s largest industry coalition dedicated to responsible business conduct in global supply chains. TCL introduced How2Recycle labeling on several product lines, making it easier for its customers to properly recycle packaging and practice responsible disposal.
In the US, the firm has worked in coordination with the Environmental Protection Agency under its America Recycles Pledge, as well as with state agencies and local communities to advance recycling and education programs. It received the EPA’s Gold-Tier Award in its annual Sustainable Materials Management Electronics Challenge four years in a row, and in 2021 it was the recipient of the EPA’s first Special Sustainability Leadership Award for creating innovative recycling solutions for Americans during the COVID-19 pandemic.