Flying with Brown the Bear: DJI Launches its First “Characterized Drone”
DJI announced on August 6th its first “characterized drone,” a partnership product with LINE FRIENDS, adding fun to the drone technology.
The new LINE FRIENDS (BROWN) l Spark drone features Brown, the poker-faced bear that appears in every LINE FRIENDS merchandise, making the mini-drone more playful and accessible.
![Line Friends.](http://pandaily.com/wp-content/uploads/2018/08/line-frieds-1024x541.png)
LINE FRIENDS, known for its original characters, has managed to promote their IP merchandise to 108 countries, including many countries where the Line app is not even commonly used.
![LINE FRIENDS (BROWN) l Spark drone.](http://pandaily.com/wp-content/uploads/2018/08/s2-bg-928b57c79eed9e414e2e05150b858b28-1024x418.jpg)
“Through the collaboration with LINE FRIENDS, we hope that drones can become a part of our everyday life by making aerial shooting simpler, more interesting and more personal,” said Monica Suk, senior communication manager at DJI.
![LINE FRIENDS (BROWN) l Spark drone.](http://pandaily.com/wp-content/uploads/2018/08/spark-62e8d95a5ca9b417c68ae1c6f2f1b450-1024x549.png)
Spark is by far the smallest and lightest drone by DJI, with measures of 143 mm×143 mm× 55 mm and 0.3 kilogram in weight.
But the size doesn’t compromise its functions. Spark is able to launch within seconds to shoot 12 megapixel photos and 1080p videos stabilized with a two-axis mechanical gimbal. It also features intelligent functions such as QuickShot, TapFly, ActiveTrack and Gesture.
![LINE FRIENDS (BROWN) l Spark drone.](http://pandaily.com/wp-content/uploads/2018/08/image_brown_controller-bc12d3a88cc0a76ad68cdc7bc5ceb249.png)
The LINE FRIENDS (BROWN) l Spark set, contains an aircraft, a remote controller, one battery, three pairs of propellers, two RC cables and one USB charger. It is priced at $399 and will be available for online purchase and at its flagship stores in North America, mainland China, Hong Kong, and South Korea.