On May 17, Xiaomi announced that it will collaborate with Disney to launch multiple special technology products for the 100th anniversary of Disney. They also announced that the Xiaomi Civi 3 smartphone and other limited edition products will be officially launched soon.
Xiaomi Civi 3 will be equipped with the MediaTek’s Dimensity 8200 processor and support 5G network roaming switch. The phone will feature a dual front camera setup with a resolution of 32MP, a rear Sony IMX800 main camera, and a screen that supports high refresh rates up to 120Hz. It also has an internal battery capacity of 4500mAh and supports fast charging up to 67W.
Disney’s innovative products and immersive retail experiences in consumer goods, gaming, and publishing have continuously brought joy to consumers of different ages worldwide. Through the ShopDisney e-commerce platform, Disney parks and resorts, global Disney stores and retailers, as well as collaborations with leading companies across various industries for licensed merchandise, beloved brands and IP images are brought into millions of households.
In 2023, Disney will celebrate its 100th anniversary since its establishment. Over the past century, many characters created by Disney have become classic symbols of popular culture and have been active in the art and fashion world. They have collaborated with top artists from around the world as well as multiple luxury brands.
The special collaboration between Disney and Xiaomi Civi is an important part of the Disney 100th anniversary celebration series. The two companies jointly explore new trends in technology, which have significant importance for the business expansion of Disney’s 100-year history in China.